By Ken Adams a follower of Geek Free Web Design
Microsoft president and world-famous billionaire Bill Gates once stated, “If your organization is not on the world wide web, then your organization will be out of business.” His words have proven to be correct, mainly since increasing numbers of people now are using the web to assist them in shopping. However, it’s vital for businesses to know that merely creating a web-based storefront will not be enough - the design of an e-commerce website is also crucial and will have an effect on sales in ways that will not seem noticeable to most people. To aid business people produce a truly useful and highly rewarding e-commerce site, the following are the top 3 problems in web design Auckland companies have to stay away from:
1) Choosing a design that doesn't represent the company’s image. Business owners must always keep in mind that an e-commerce website is not only a simple online portal where they could display and sell their merchandise. The web site also represents the business, and therefore, should reflect the group’s image and values. The website design Auckland companies use must at least add the company’s logo and corporate colors; moreover, an “About” page also needs to be included to describe the person behind the company together with the group’s goal or plans. Making a strong brand effect is equally as vital on the Internet as it is in the real world.
2) Choosing a layout which is too complex or too bare. Everything in excess is not a good thing, and this rule also applies to webpage design. Using way too many visuals or perhaps a difficult navigation scheme could easily turn off any website visitor and lead them to buy merchandise somewhere else. But while it could be simpler to use a website which is rather bare, this doesn’t mean that bare websites will have more customers. Functionality is actually a priority in developing a business website. However, keep in mind that the more effective designs interact with several senses-sight, hearing and emotions- simply because these may also contribute to users’ total satisfaction with their shopping experience.
3) Using an excessive amount of information or too little information. On this modern day, time is definitely an important thing, and as such, it’s imperative that you deliver your message clearly and properly within a short amount of time. Online customers will definitely not be fascinated by lengthy articles on products, neither will they be bothered to find facts that is missing in your site. Copywriters and web designers Auckland companies hire should know how to efficiently reach a balance between what's insufficient content and what's too much.
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